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Signet Locks

E-commerce Website – want a site like this?

Technologies Used

  • WordPress

  • 12/10/2017

  • <p>Bulk Product and Order Import From Old Store</p>
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    Bulk Product and Order Import From Old Store

Laptop Mockup Mobile Laptop Mockup

Signet Locks specialise in quality hardware for wooden and metal gates, including mechanical gate locks, digital locks and gate hinges.

The Problem

Signet locks were using a system which was at least five years old. Exporting client orders became a struggle on a daily basis. The reporting system didn’t quite meet their expectations, especially as they’d grown over the years. Poor category structure resulted in low ranking on search engines. And their site looked and felt outdated.

  • Signet locks were using a system which was at least five years old.

  • Exporting clients orders became a struggle on a daily basis.

  • The reporting system did not quite exceed their expectations since growing over the last few years.

  • Poor category structure resulted in low ranking on search engines.

  • Their site also looked and felt outdated.

  • All previous site orders needed to be pulled over to the new website.

The Solution

We worked together to decide which platform Signet should switch to. Woocommerce was the platform of choice, as we felt this was the best way to handle bulk importing of products with multiple variations. Using a bulk importer tool called WP All-Import, we were able to compile a spreadsheet for all products and their variations, using a custom formula. 

We had to consider that all previous orders, line items, and users needed to be imported too. To do this, we exported all client data securely, then imported into WordPress and sent an email to each user. So they could reset their password to ensure security.

Woocommerce has a brilliant permalink area, to allow you to categorise URLs correctly without duplicating content. With this in mind, we managed to successfully change the category structure.

No more struggling. A system fit for purpose. And the site looks great now too. 

Do you need a site like this?

Please fill out the form below and one of our team will contact you shortly. While you wait, put the kettle on enjoy a coffee and take your time to process the next steps to your business with Let’s Get Coffee.